Aleksandra Sharonina's profile

competition video for TYPOMANIA festival

Competition video 
for TYPOMANIA festival
The Typomania Moscow International Festival is a major cultural and educational project dedicated to type, typography, calligraphy, motion design and digital art. Typomania has been held annually in Moscow since 2012.The focus of the festival is font, letter, word, language, communication. Exhibition projects and conferences under the Typomania brand are regularly held in other cities: Budapest, St. Petersburg, Tomsk, Chelyabinsk, Arkhangelsk, Ulan-Ude, Ulaanbaatar, Norilsk.
CONCEPT
The video was made for the nomination - "Typomania" logo animation. I planted the seeds and for two weeks every day at the same time I filmed their growth (each session lasted 40 minutes). The idea was to show how a typeface can change as it emerges from the void, reach the peak of its readability and lose its shape again. ​​​​​​​
The font is alive, it can change (over time, with the variability of fashion, with each new stroke).
competition video for TYPOMANIA festival
Published:

competition video for TYPOMANIA festival

Published: